Job Description

We’re looking for a strategic and creative Social Media Creator to develop and manage content across multiple brands for clients and our own company. This role goes beyond just content creation—you’ll ensure all content aligns with each brand’s unique strategy, engages the right audience, and supports business objectives. Additionally, you’ll play a key role in managing paid social media campaigns, optimizing ad targeting, and working within allocated budgets to maximize impact.

Responsibilities:

• Develop and execute tailored social media strategies for multiple brands, ensuring alignment with each brand’s goals, messaging, and audience.
• Create, edit, and publish high-quality content that not only captures attention but also drives engagement and conversions.
• Brief and coordinate with the internal design team to ensure on-brand, high-quality graphics and videos are created on time and according to process.
• Manage and maintain content calendars for different brands, ensuring strategic and timely content distribution.
• Plan, launch, and optimize paid social media campaigns across platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.), ensuring alignment with marketing objectives.
• Monitor performance metrics, analyze trends, and adjust strategies to optimize engagement, brand awareness, and ad performance.
• Work within allocated advertising budgets to maximize ROI, adjusting spend and targeting as needed based on data insights.
• Actively engage with online communities, respond to comments/messages, and foster brand loyalty through authentic interactions.

Requirements:

• 2+ years’ experience in social media content creation, marketing, or brand strategy.
• Strategic Thinking: Ability to craft content that aligns with brand positioning, business goals, and ad strategies.
• Paid Advertising Experience: Understanding of ad targeting, budgeting, and optimization across social platforms.
• Multi-Brand Experience: Strong ability to manage and differentiate content strategies across multiple brands and industries.
• Excellence in clear, concise, and engaging short form copy writing.
• Proficiency in graphic design, photography, and video editing (Adobe, Canva and similar).
• Skilled in juggling multiple content schedules, timely special content requests, deadlines, and priorities.
• Understanding of social media insights, KPIs, and audience engagement strategies.

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