Job Description

Job Description

Job Description

The Marketing Communications & Demand Generation Director leads a multi-function Marketing team for Kinetico’s North America business including Demand Marketing, Graphic Design, and Communications/Events. The role leads the design and execution of Kinetico’s go-to-market strategies ensuring messaging consistency, brand differentiation, customer engagement, lead generation and measurable pipeline growth.

Key Responsibilities:

1. Leads and develops a multi-function Marketing team including Demand Marketing, Graphic Design, and Communications/events, including performance management and hiring decisions.
2. Develops a strategic vision for integrated demand generation and oversees execution of the Annual Operating Plan, leveraging digital marketing, communications, and event strategies to generate qualified leads and deliver measurable ROI
3. Partners with Segment Managers and Sales Leadership to shape and execute annual operating plans, including the development of strategic playbooks, sales enablement tools, and customer-facing collateral that drive business growth
4. Identifies emerging trends, technologies, and execution practices within marketing to implement strategic opportunities and proactively address potential challenges
5. Manages team budget and invoicing processes, monitors and reports on budget variances, and provides clear financial updates during business review meetings
6. Designs and implements key performance metrics to evaluate segment marketing programs. Delivers standardized reporting and actionable insights, facilitates regular progress reviews with marketing and segment teams, and presents updates on high-priority initiatives during business review meetings
7. Oversee and maintain the marketing activity calendar, ensuring the successful planning and execution of all events, trade shows, and strategic meetings.
8. Leads brand compliance efforts across all marketing materials, including copy, visual assets, and content development. Ensures adherence to global brand guidelines and strategy and collaborates with the global brand team as needed to maintain consistency and alignment.
9. Oversee digital property management (owned and earned) strategies including online campaigns, websites and social media.

This list of responsibilities is not exhaustive. Other duties may be required to be undertaken which fall within the scope and general level of responsibility attached to the role.

What you will need to succeed:

• Required: Bachelor’s Degree in Marketing or related field
• Required: 8-10+ years of related Marketing experience including progressive management experience
• Preference: Master’s / Advanced Degree
• Prior success leading marketing communication and general marketing initiatives
• Strong leadership and management skills
• Strong written, verbal communication, and interpersonal skills.
• Strong planning, prioritization, and project management skills

Compensation:

• Salaried with Annual Incentive Bonus

Travel:

• 20%

Location:

• Kinetico Corporate Headquarters, Newbury, OH

Why Join Kinetico:

• Medical, Dental, Vision and Prescription Drug Insurance Coverage
• Employer Provided Life Insurance, Short-Term and Long-Term Disability Benefits
• 401(k) Contribution Matching Program
• Employer Funded Defined Contribution Plan
• Paid Vacation, Holidays and Community Service Volunteer Time-off Benefit
• Wellness Program
• Educational Assistance Reimbursement Program

Our Commitment and Difference:

Founded in 1970, Kinetico was started by two engineers who pioneered the development of non-electric, fully automatic water treatment systems. Evolving from the Tangent Company, a small consulting design firm, Kinetico soon became a global organization of independent dealers, international distributors representing nearly 100 countries. Through the dedication of its founders, employees and distribution network, Kinetico has experienced tremendous success. The company has grown from a two-man, creative undertaking into a strong and dynamic organization.

Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today’s ever-changing water treatment industry manufacturing water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption. Kinetico products are Third Party certified to confirm quality and performance and complimented by the most comprehensive warranties in the industry.

Kinetico is part of the Axel Johnson Group of companies, a global organization and fifth generation company that continues to be successful in developing leading businesses.

Kinetico Incorporated is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.

E-Verify: We verify the identity and employment authorization of individuals hired for employment in the United States.

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