Job Description

alliantgroup, LP

is currently experiencing explosive growth! As a national consulting firm focused on being the voice to the middle market, our mission is simple: Strengthening American businesses. How do we do this? We hire the brightest talent with the most diverse backgrounds who are passionate about making a difference. We are currently in search of a full-time employee to execute visionary online journeys to create competitive edge solutions for expanding existing online presence and other digital experiences. Essential Duties Implement, monitor and improve PPC campaigns Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising to increase in-bound leads Work with social media team to design, build and maintain our social media presence through paid promotions Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies with internal teams Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements Proven success implementing and improving PPC campaigns for conversions 5+ years’ experience in digital marketing – B2B experience required BS/MS degree in marketing or a related field Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Expert level experience in setting up and optimizing Google Adwords campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Expert level knowledge of website analytics tools (e.g., Google Analytics) Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement #LI-IM1 alliantgroup, LP

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Full time,

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