Join Utz Brands as a Senior Manager, Consumer & Shopper Insights! At Utz , we're not just making snacks-we're creating moments of joy. With over a century of heritage and a bold vision for the future, we're on a mission to become the fastest-growing pure-play U.S. snacking company of scale. Our iconic brands- Utz, Zapp's, Boulder Canyon, and On the Border -are loved by millions, and we're just getting started. We're looking for a Senior Manager, Consumer & Shopper Insights to help us stay ahead of the curve by putting the consumer and shopper at the heart of everything we do. The Senior Manager, Consumer & Shopper Insights plays an essential role in ensuring the consumer & shopper is central to Utz Brands Inc. strategic planning and decision making. This person is responsible for assessing business learning needs, developing effective & efficient learning plans, and generating consumer & shopper insights & implications. The Senior Manager will leverage a toolbox of syndicated resources & data, custom quantitative and qualitative research techniques. The Senior Manager will work closely with Marketing, Sales, R&D and other cross-functional partners as a strategic partner to drive growth. *This role is a hybrid position based in Chicago, IL. What you'll do: Provide Business Thought Leadership : Partner with business teams in framing business issues, opportunities & strategies. Champion the voice of the consumer/shopper in cross-functional forums. Provide Insights Functional Expertise: Develop clear connection between business issues/opportunities, hypotheses, and research objectives & methodologies. Develop and lead holistic, comprehensive research plans. Develop clear, actionable recommendations that guide business strategy and drive growth across brand & category building strategies, innovation and activation. Assess consumer growth opportunities & risk tradeoffs across business levers. Advance Insights Functional Excellence and Culture : work with manager to develop and proliferate best-in-class practices. Participate in team capability planning to evolve functional excellence and team culture. Canvas external marketplace to identify key trends & capabilities. What You Bring: Bachelor's degree, post-bachelor degree preferred 7-10 yrs of experience in consumer & shopper insights. Client-side experience with insights application experience across innovation, communications, shopper/activation roles. Experience in utilizing syndicated data (point of sale, panel, trends reports, etc.) to analyze marketplace & business trends & growth drivers. Experience in quantitative and qualitative primary research methodologies. Demonstrated project management and data analysis experience, including the ability to manage multiple priorities, stakeholders, projects, and deadlines. Experience in managing and directing external partner resources. Skills Strategy : ability to connect insights to business actions to drive growth outcomes. Problem-Solving: - ability to identify/crystalize the problem to solve and potential paths forward. Impact: ability to drive insights to "so-what" by making actionable business recommendations. Agile : ability to flexibility & creatively adjust to ambiguity & changes in a dynamic environment. Project Management - ability to plan, manage & execute with detail, across multiple initiatives. Communications - ability to convey learnings & implications in a clear & concise way External Recruitment Process: Easy Application (5 mins): Introduce yourself and answer a few key questions to get started. Engaging Chat Interview (20-25 mins): Share your experiences in an online chat, highlighting how your values align with ours. Live Interview: Selected candidates will meet with the hiring manager to explore their alignment with the team and overall Utz company culture. Salary: $130,000-145,000 Our benefit package includes medical, dental, and vision plans, life insurance, a 401(k) plan with bonus program, and an Employee Stock Purchase Program. This position will include 16 days of paid time off, 5 sick days, and 6 paid company holidays throughout the calendar year. Why Utz? Because we believe in snacking with purpose -and that includes taking care of our people. We offer: Competitive compensation and bonus opportunities Medical, dental, and vision plans 401(k) with employer match, profit sharing, bonus plan Employee stock purchase plan Career development and growth opportunities A supportive, inclusive culture where your voice matters Utz Quality Foods
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