Job Description

Job Req ID: 115366

Marketing Manager

JHU Carey Business School is seeking a seasoned marketing professional for the position of Marketing Manager. Reporting to the Director of Marketing, the Marketing Manager will be primarily responsible for program marketing and promotion efforts at Johns Hopkins Carey Business School for the full-time Johns Hopkins MBA degree program and other degree programs as assigned. In close coordination with other marketing and communications staff, they will develop an integrated marketing plan. They will work with Carey's media agency of record, and any additional 3rd party vendors contracted to the school, to ensure Carey is implementing best in class acquisition and retention strategies while also responsible for implementing marketing initiatives.

Specific Duties & Responsibilities

* Lead all acquisition and retention marketing efforts across all advertising mediums, as related to their assigned program(s).

* Lead the development and execution of marketing strategies and plans for the full-time MBA and specific degree programs as assigned.

* Lead engagement / relationship management strategies, leveraging direct marketing tools (e.g., email and other CRM tools) to drive results.

* Fully understand competitive landscape, monitor, report and provide marketing insights working in concert with sr. market research manager.

* Fully understand target market and work with the external agency to create personas.

* Work closely with the MarComm creative team and external agency to determine strongest messaging and creative to best reach the target market.

* Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, and promotions to build brand/program awareness, generate leads and engagement with participants.

* Work in partnership with social media team to deliver strong social media marketing support across programs.

* Measure and analyze campaign data using KPI's and make adjustments to continue to drive ROI and apply learning in new marketing planning.

* Drive implementation of best practices through all channels.

* Ensure brand consistency across all marketing activities within assigned programs (e.g., website, emails, social media, events, flyers, etc.).

* Other duties as assigned.

Special Knowledge Skills & Abilities

* Excellent ability to develop strategic integrated multichannel marketing plans and outstanding ability to execute against those plans.

* Ability to clearly articulate (written and verbal) strategies and plans to achieve goals.

* Experience in optimizing marketing funnel from brand/program awareness to conversion to retention.

* Excellent understanding of lead generation conversion funnels.

* Superb understanding of how all digital marketing channel's function including hands-on experience with SEO/SEM and emails.

* Experience in working with automated customer relationship management (CRM) systems.

* Experience with automated marketing platforms (e.g., Marketo, HubSpot, Pardot).

* Demonstrated capacity for leadership, with strong management skills and the ability to influence effectively.

* Self-starter and can lead independently and proactively.

* Results-oriented with high standards for self.

* Ability to identify research needs and work with resources to gain the knowledge needed.

* Proven track record of success with paid digital marketing tools and strong consumer instincts.

* Strong analytical skills, problem-solving, and high attention to detail.

* Excellent interpersonal, collaborative skills to build and influence strong working relationships across all departments and JHU-schools, and with key MarComm teams including Creative, Communications, and Research.

Minimum Qualifications

* Bachelor's Degree in related field.

* Four years related experience.

* Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

* Eight to ten years marketing experience preferred.

* Five plus years digital marketing experience (e.g., SEM/SEO/Email/Social/SMS/web) preferred.

* Higher Ed experience is a plus.

Classified Title: Communications Associate

Job Posting Title (Working Title): Marketing Manager

Role/Level/Range: ATP/04/PD

Starting Salary Range: $62,900 - $110,100 Annually ($90,000 targeted; Commensurate with experience)

Employee group: Full Time

Schedule: M-F

Exempt Status: Exempt

Location: Hybrid/JH at Harbor East

Department name: Marketing & Communications

Personnel area: Carey Business School

Total Rewards

The referenced base salary range represents the low and high end of Johns Hopkins University's salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here:

Education and Experience Equivalency

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies

Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate's conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at jhurecruitment@jhu.edu. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit

Vaccine Requirements

Johns Hopkins University strongly encourages, but no longer requires, at least one dose of the COVID-19 vaccine. The COVID-19 vaccine does not apply to positions located in the State of Florida. We still require all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. This change does not apply to the School of Medicine (SOM). SOM hires must be fully vaccinated with an FDA COVID-19 vaccination and provide proof of vaccination status. For additional information, applicants for SOM positions should visit and all other JHU applicants should visit

The following additional provisions may apply, depending upon campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.

Hybrid: On-site 3-4 days a week

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