Job Description

AMBA is seeking a sharp, data-driven Marketing Analyst to join our growing Marketing Team! We’re looking for someone who excels in critical thinking, problem-solving, and data analysis, and who thrives in a collaborative, fast-paced environment.

About AMBA

Since 1981, AMBA has been a trusted provider of essential coverage for retired public servants nationwide. Our reach extends to diverse groups, including hardworking public employees, state retirees, educators, military personnel, trade professionals, firefighters, law enforcement, Unions, Alumni groups, Allied Healthcare, and other non-profit associations. As a full-service marketing and membership development company, we proudly offer outstanding insurance services to our vast network of 44 million members across 450+ associations in all 50 states.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401k Matching.
• Generous time off including vacation days, 10 paid company holidays, and paid parental leave.
• Sick time that can be used for both physical and mental wellness days.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Free, confidential counseling and support through our Employee Assistance Program (EAP), available to all employees and their families.
• Support & development to cultivate your knowledge and continuing education to support your professional designations.
• Business casual dress code.
• Hybrid work arrangement.

About the Role

The Marketing Data Analyst is responsible for analyzing data to provide actionable insights, improve campaign effectiveness, and drive business growth. This role involves monitoring key performance metrics, creating detailed reports, and collaborating with cross-functional teams to create new marketing strategies .

The Day-to-Day

• Data Collection and Analysis:
  • Gather data from our marketing data warehouse and various marketing platforms (e.g., Google Analytics, CRM systems, social media platforms, and email marketing tools).
  • Clean, organize, merge, and analyze datasets to uncover trends, patterns, and actionable insights.
• Performance Tracking:
  • Develop and monitor dashboards and reports to track key performance indicators (KPIs) for marketing initiatives (e.g., ROI, lead generation, customer acquisition cost).
  • Identify underperforming areas and recommend optimizations.
• Campaign Tracking & Optimization:
  • Support campaign tracking & development by providing data-driven recommendations on target audiences, channels, and strategies.
  • Conduct A/B testing and analyze results to refine future efforts.
• Reporting and Visualization:
  • Create detailed reports and visualizations to communicate findings to marketing teams, executives, and other stakeholders.
  • Present data insights in a clear, concise, and actionable manner.
• Strategic Insights:
  • Analyze customer behavior and journey data to support personalization and segmentation strategies.
  • Evaluate market trends and competitor performance to inform marketing efforts.
• Collaboration:
  • Work closely with marketing, finance, sales, and product teams to align data insights with business goals.
  • Collaborate with IT or data science teams to improve data pipelines and infrastructure.
• Technology and Tools:
  • Leverage tools such as Tableau, Power BI, SQL and marketing automation platforms to analyze and interpret data.
  • Stay up-to-date with advancements in analytics technologies and best practices.

Requirements

• Bachelor’s degree in Marketing Analytics, Math, Statistics, Data Science or a related field.
• 2+ years of experience in marketing analytics or a similar role.
• Strong skills in data wrangling, developing analyses & data visualization.
• Proficiency in tools such as Excel, SQL, SAS, Google Analytics, Tableau, or Power BI.
• Knowledge of digital marketing platforms (e.g., Facebook Ads, Google Ads, Salesforce Marketing Cloud) is a plus.
• Familiarity with customer journey mapping and marketing attribution modeling.

AMBA is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture, attracting top talent with shared values and forming the foundation for a great place to work.

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