Email Developer/Designer Job at Robert Half, Berkeley, CA

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  • Robert Half
  • Berkeley, CA

Job Description

Job Description

Job Description

We are seeking a detail-oriented and creative  Email Designer to join our marketing team. This role is responsible for transforming content documents into visually compelling and accessible HTML email layouts using  Salesforce Marketing Cloud . The ideal candidate will have a strong foundation in HTML, a keen eye for design, and a solid understanding of digital accessibility standards (WCAG). You’ll collaborate closely with project managers and stakeholders to support engagement and revenue-generating campaigns, producing one email per day on average.

 

Key Responsibilities:

  • Design and build HTML emails using  Salesforce Marketing Cloud templates.
  • Translate content documents into engaging email layouts while ensuring  WCAG-compliant accessibility.
  • Suggest compelling subject lines and preheader text to optimize open rates.
  • Perform light photo editing using  Photoshop or Illustrator as needed.
  • Collaborate with project managers to ensure timely delivery and alignment with campaign goals.
  • Manage email production workflow from design through launch, including QA and proofing via  Workfront .
  • Support both engagement and revenue-focused email campaigns.
  • Maintain consistency with brand guidelines and design standards.
  • Utilize existing templates and recommend improvements where applicable.
  • 3+ years of experience in email design and production, preferably in  Salesforce Marketing Cloud or similar platforms.
  • Proficiency in  basic HTML and email layout best practices.
  • Familiarity with  digital accessibility guidelines (WCAG) .
  • Experience with  Photoshop and/or Illustrator for light image editing.
  • Strong attention to detail and ability to manage multiple tasks efficiently.
  • Experience working in  Workfront or similar project management tools.
  • Background in  higher education or nonprofit marketing is highly preferred.
  • General understanding of marketing principles and audience engagement strategies.

 

Preferred Skills:

  • Experience with responsive email design.
  • Knowledge of A/B testing and email performance metrics.
  • Ability to work independently and collaboratively in a fast-paced environment.

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