Job Description

3x week onsite in Totowa, NJ is a must

Salary: $110K (not negotiable)

Experience with Google Ads & Bing Ads is a must

Digital Marketing Manager

• Paid Search is key – 75% of the job. Strategizing and executing
• Bing and Google Ads experience are required
• Review and analyze paid ad spending to identify optimization opportunities to increase overall ROAS
• Review and manage campaigns on a daily basis to ensure goals are being met. Make changes as needed.
• Create new campaigns, develop strategy, analyzing market segments, keywords. Write ad copy.
• Daily, weekly, and monthly reporting
• Maintain relationships with Google reps to stay informed on ever changing Google ad formats, best practices, and planning
• Work with SEO agency for keyword research and synergy between paid and organic search
• Update Customer Match list in Google on regular basis. Download Miva customer order info, reformat where needed and upload to Google
• Manage new and ongoing promotions in Google Merchant Center
• Maintain and optimize product shopping feeds
• Make daily spend budget adjustment with recommendations and execution
• Contribute to new product opportunities based on search/keyword data; make recommendations
• Conversion analysis including call conversions/recordings and form submissions

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